On a chilly, rainy Monday night, I immersed myself in this illustration. At the time, I was in a relationship with a wonderful girl. However, looking back at the drawing, it depicted a clear physical and emotional disconnect. This is a cropped version of the original, but you can still perceive the distinct negative space, pun intended, between him and her.
“LUNDI SIOR ”
MELFINKHYL TEXTILE COLLECTIVE
22SEVEN
I designed an internal tool to facilitate the launch and integration of the new 22seven Brand Identity, using Anaglyph 3D Glasses to create an intriguing effect.
SCAR HAIR SALON
I was commissioned with designing signage for Scar, the trendiest hair salon in Cape Town, housed in a double-storey Cape Dutch-style building on Kloof Street. It's the go-to place for the hip, alternative, and even the outrageous to refresh and reinvent their look.
he brief called for an image of someone "blowing their head off" with a hairdryer under X-ray vision. While my initial idea was to obtain actual X-rays from a hospital to capture the essence, I ultimately opted for a different approach. I used a mix of media, combining numerous photographs of blowing hair, hairdryers, and a 3D pose.
This resulted in a surreal, edgy, and bizarre representation that perfectly aligned with the brand. The commission was approved without changes, a rarity in our industry, and I was thrilled.
packaging design
MACHINE EMERGIN TALENT GIN PACKAGING
Collaborating with Machine agency on the "Emerging Talent" gin label was an immersive design experience. The goal was to create an engaging product label that leveraged the gin bottle's unique transparency. We achieved this by reversing the typography on the bottle and designing the label to be viewed through the glass from the opposite side. This interactive approach transformed the label into a captivating piece of art, highlighting design's power to connect on a deeper level.
TYPOGRAPHY DESIGN
HOTELROMEO WORDMARK
I designed and crafted this typeface based on 1920's, 30's Art Deco aesthetic. The style is often characterised by its bold geometric shapes and lavish ornamentation. Historian Bevis Hillier defined Art Deco as "an assertively modern style that ran to symmetry rather than asymmetry.” The aesthetic of the style have always found a place of love in my eye.
TEXTILE PRINTS ‘METROPOLIS’
Inspired by Fritz Lang's 1927 German expressionist epic science-fiction drama film, "Metropolis," our "Metropolis" textile print showcases detailed city-states contrasting harmoniously in a monochromatic palette. The reversible inverted design makes this scatter cushion versatile, suitable for both white and black settings. Buy two and let them harmonize together. Est-ce que ce n'est pas élégant?
RADAR
I was commissioned to design a word mark for the advertising agency RADAR. I aimed to create something simple, powerful, and easily recognisable while maintaining conceptual integrity. After numerous hours of brainstorming, I realised that a simple execution was the answer.
The essence of the brand is symbolised by a straightforward deconstruction—a radar sweep. Set in DIN Schrift 1451 Mittelschrift, the RADAR wordmark's initial conceptualisation was based on the structure of a radar sweep.
The word RADAR being a palindrome allowed for substantial deconstruction of the 'R' and 'A' without compromising legibility.
The year is 3891, Vida e caffè, Kloof street.
Her name is Alice. She exists in a wonderland, the wonderland of her imagination. Saturated in a day-glow pastel palette of facets constructing a neo-futuristic cityscape. Captivated by the magic of what she sees through the window. A zero gravity tea party..
ArASHI IDENTITY DESIGN | OLD MUTUAL OMNI EXPERIENCE DESIGN
SUPERBALIST ICONOGRAOPHY AND ILLUSTRATION STYLE
USING SEQUENCES OF 48 MOSTLY WITH 24 HARD CONTRAST VARIANT. 2 DIMENSIONAL 3D VS 1 DIMENSIONAL.
Collaborating with Machine agency on the "Emerging Talent" gin label was a truly immersive design experience. The goal was to create an engaging product label that would harness the unique transparency of the gin bottle.
TAP FILMS IDENTITY
TAP Films – a Cape Town-based production company, founded by Paul Michael Charles and Thomas Salpietro
LAPAIX “PEACE” TYPOGRAPHICAL DESIGN FOR HOTELROMEO
A unique typographic execution of the French word "lapaix," meaning "peace," creates an interesting mono-width linear monochromatic design. The reversible inverted design makes this scatter cushion versatile, suitable for both white and black settings. Buy two and let them harmonize together. Est-ce que ce n'est pas élégant?
SPACE FOR LIFE
A unique typographic execution of the French word "lapaix," meaning "peace," creates an interesting mono-width linear monochromatic design. The reversible inverted design makes this scatter cushion versatile, suitable for both white and black settings. Buy two and let them harmonize together. Est-ce que ce n'est pas élégant?
SPACE FOR LIFE
A unique typographic execution of the French word "lapaix," meaning "peace," creates an interesting mono-width linear monochromatic design. The reversible inverted design makes this scatter cushion versatile, suitable for both white and black settings. Buy two and let them harmonize together. Est-ce que ce n'est pas élégant?
